friend's photo
I just wanted the ads to stop. Or at least see what they're worth.
You can't make the ads quit, and you never even see what your attention sells for. So I pulled my own data, saw what it was worth, and built the missing half.
Robert Maatougui
Founder, Opt2In · Florida
- Company
- Opt2In LLC
- Based
- Miami, Florida
- Funding
- Bootstrapped
- Team
- Solo founder
In my own feed, 1 in 4 posts was an ad.
I ran it on myself first.
Every number here is from my own Instagram export, read right in your browser.
4,095
advertisers with me on a list
764
ads I was shown in one week
211
advertisers who showed them
1,917
of my contacts uploaded to Meta
Every fix I tried was about opting out, and none of it worked. So I stopped trying to leave, and built a way to opt in instead, on my own terms.