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You are not the user.
You are the product.

Opt2In audits your data exports and shows you exactly what your attention is worth — who's buying it, what they're paying, and how to start taking that value back.

6,998
Companies tracking you across 5 platforms
$178
Combined monthly attention value across 5 platforms*
$0
What platforms pay you for the attention they sell monthly
$0
Free forever — reclaim your attention value at no cost
*Net adjusted value accounting for cross-platform overlap. Individual platform values are not additive — many advertisers track you across multiple platforms simultaneously.

Big tech knows everything about you.
You don't even know what you've shared.

You are the girl at the bar who doesn't pay for drinks — because your presence is what's being sold to everyone else.

Meta assigns you to hundreds of behavioral categories and auctions access to you in milliseconds — every time a page loads, before it even finishes loading. The invoice exists. You just never see it. Under GDPR and CCPA, you have the legal right to your own data. Opt2In turns that right into a tool.

They know more about you than you do

You've been assigned to targeting segments like "Finance Intender," "Engaged Shopper," and "Crypto Investor." These are the categories advertisers bid on to reach you.

The invoice exists. You just never see it.

Advertisers pay $8–22 CPM to reach someone with your profile. That's hundreds of dollars per year extracted without your knowledge or consent.

The law is on your side

GDPR Article 20 and CCPA Section 1798.100 give you the right to your own data. Opt2In turns that legal entitlement into a 60-second audit.

How Opt2In actually works

Your data is already being traded. Opt2In is the first tool that lets you read the invoice — and eventually get paid from it.

01

You request your data export

Every platform must give you a copy of your data under GDPR Art. 20 and CCPA 1798.100. Instagram, Google, X, LinkedIn — two minutes to request, 24–48 hours to arrive. The file contains every targeting category, every tracker, every ad they've served you. You've never seen it because nobody told you to ask.

Legal right · 2 min to request
02

We parse it locally — your data never moves

Opt2In reads your ZIP file directly in your browser using the same JSON structure Meta and Google use internally for ad targeting. We extract your CPM tier, behavioral categories, off-platform tracker list, and cross-platform interest graph. No upload to our servers. No account. 60 seconds.

Browser-only · Zero data transmission
03

We compute your Opt2In CPM across all platforms

We don't just show you Meta's CPM or LinkedIn's CPM. We derive a unified cross-platform rate — what a brand should pay Opt2In to reach you, knowing everything about you that no single platform does. The more platforms you add, the higher the confidence and the higher the rate. This is the number that was being traded without you.

Unified CPM · Cross-platform verified
04

You use it — they pay for it

Share your audit card. Engage with brands already in your tracker list — they're already paying Meta to reach you; when they reach you through Opt2In, we earn the referral and pass the value back. All features are free, including AI-powered follow-up analysis and first access to direct brand deals as we scale.

100% free · Funded by referrals

What Opt2In found on one real person

A real user uploaded Instagram, Google, YouTube, X, and LinkedIn exports. Every number below is pulled directly from actual data files — not estimated.

S

Sample User

Finance & Crypto Investment Banker Business Owner Miami · 5 Platforms Influences Financial Opinion
$178
monthly attention
value · 5 platforms
6,998
companies tracking him across 5 platforms
1,573
ad targeting categories assigned to his profile
4,769
LinkedIn ads clicked — top 1% engagement
19,665
Chrome pages logged by Google
RICHEST
LinkedIn
LinkedIn
B2B · Professional
$60/mo
SenioritySenior
Connections1,221
Ads clicked4,769
Targeting attributes596
Search queries5,049
Companies targeting: +503
Meta
Meta
Instagram · Facebook
$95/mo
Companies with your data5,949
Ad categories228
Off-platform apps117
Account age16 years
Contact uploads4,832
Top trackers: +5,942
Google
Google
Chrome · YouTube · Search
$47/mo
Chrome pages logged19,665
YouTube videos watched6,346
Ad interactions62
Domains tracking you388
Google services used12
Domains tracked: +382
YouTube
YouTube
Google · watch history
included in Google
Videos watched6,346
Subscriptions47 channels
Searches logged1,129
Google searches1,129
Account data1 year
Subscribed to: Mergers & Inquisitions, BlackRain79Poker, Crypto Casey, Lex Fridman
X
X (Twitter)
Interest targeting
$6/mo
Interest categories710
Finance interests19
Crypto interests8
Followers88
Account since2017
Top: $BTC · $NVDA · $ETH · Crypto · AI · NBA · NFL · Gaming · Drake · Marvel
What the combined data reveals
LinkedIn knows your salary range
Job title, seniority, industry, company size, connections — LinkedIn exports all of it. B2B advertisers pay $35-45 CPM for this targeting package. The highest verified CPM of any platform.
X built a 717-category interest map
Since 2017, X has logged every tweet, like, and follow to build 717 interest categories: $BTC, $NVDA, $ETH, AI, crypto, gaming. Finance and crypto interests put this user in the top advertiser tier on the platform.
Dual banking confirmed on 3 platforms
Chase and Wells Fargo appear in Instagram trackers, Chrome history, and LinkedIn company connections. Three separate data sources confirm the same banking relationship — advertisers pay for that convergence.
LinkedIn search history = pure intent
5,049 LinkedIn search queries reveal active research: companies, people, job titles. This is the most direct commercial intent signal that exists. LinkedIn sells this to B2B advertisers before you even click an ad.
Poker + Crypto + IB = rare premium combo
Investment banker who watches poker, holds crypto, and trades options. X has all three signals. YouTube confirms the poker and crypto content. LinkedIn confirms the IB career. This combination is rare enough that advertisers bid specifically for it.
A decade of cross-platform history
Instagram 2012 · YouTube 2013 · LinkedIn 2015 · X 2017 — four platforms, each building a separate profile for 10+ years. None of them knew about the others. Opt2In is the first tool to combine them all in one view. This user got $0 for any of it.
What advertisers pay · 5 platforms
$178
What advertisers pay across Facebook, Instagram, Google, X, and LinkedIn to reach this user — combined, monthly, without their knowledge
vs
What you pay Opt2In
$0
Step one — know your number. Opt2In is free. The $178 gap closes as we build direct advertiser deals that cut the platforms out entirely.

They're already in your export. Now you get paid when you engage.

These are the brands that show up in real Opt2In audits. They're already paying Meta to reach profiles like yours. When you engage through Opt2In, they pay us a referral fee that keeps the platform free.

$20–80 / signup

Robinhood

Investment app already bidding $18 CPM to reach finance-intender profiles like yours. Commission on new account + first trade.

Open Account → Earn Referral
$50–150 / signup

SoFi

Fintech paying $20 CPM for Miami 25–34 finance-intender segments. High commission on checking, savings, and loan products.

Open Account → Earn Referral
$30–120 / lead

Zillow

Real estate platform targeting Miami 25–34 with $16 CPM. Highest payout tier for mortgage and buyer leads.

Browse Listings → Earn Referral
$20–80 / account

Wealthfront

Robo-advisor already in your tracker list. High-intent finance audience commands $15–22 CPM. Commission on new managed accounts.

Open Account → Earn Referral
$15–40 / booking

Expedia

Travel platform paying for engaged-shopper segments. Commission on hotel and flight bookings from your audit profile.

Book Travel → Earn Referral
$100–200 / account

Chase

Highest payout in personal finance. Credit card and checking account commissions for verified, high-intent audiences.

Available with your export →
More platforms = more matches — Add your Google export to unlock Amazon, Shopify, and 20+ additional brands matched to your purchase history and Chrome browsing behavior.

They pay Meta, Google, and YouTube to reach you.
Now you get the cut.

The brands in your tracker list already paid to reach you. When you engage with them through Opt2In, the referral commission they pay funds the platform. You stay in control. Everything stays free.

01
Your export shows who's tracking you

We identify every brand already paying to reach your exact profile — pulled directly from your own data. You see their names, what they're bidding, and how to engage with them on your terms.

02
You choose who to engage with

We surface the offer. You decide. Open an account, book a trip, try a product — only the ones already in your tracker list. No cold pitches. No surprise targeting.

03
Opt2In collects the fee on your behalf.

When the brand pays the referral commission, Opt2In takes a percentage to keep the platform free and negotiate better deals. The rest goes to you.

Ready to see your number?

Upload your data export and get your personal attention audit in under 60 seconds. Free, private, and yours to keep.

Get My Free Audit →

No account required · Analysis runs in your browser · Never reaches Opt2In's servers