The rules, in plain terms.

Opt2In is a free tool: upload your own data export and see who’s tracking you and what your attention is worth. These are the rules for using it. Short version: it’s free, use it for yourself, the dollar figures are estimates and not financial advice, one account per person, and your raw data never leaves your device. Paid research is a separate, optional thing you opt into (in the iOS app, by signing in) and are paid for; section 7 is its rulebook.

Last updated October 8, 2026 · Version 2.19

Using Opt2In means you accept these terms. Uploading an export, running the report, creating an account, clicking an offer, joining paid research, or cashing out all count as acceptance. If you don’t agree, don’t use the site.

You can stop anytime by closing the tab. Deleting your account — an email-confirmed flow with a 30-day window to change your mind — removes everything we hold (see the Privacy Policy).

01Who we are

These Terms are an agreement between you and OPT2IN LLC (“Opt2In,” “we,” “us”), a Florida limited liability company operating opt2in.com.

02What Opt2In does

The free tool in one line, and what saving a report actually stores.

Opt2In is a free tool. Open your own data export (for example, from Instagram) and it is read on your device — in your browser on the web, or in the iOS app — to show who is targeting you, what has been inferred about you, and an estimated dollar value of the attention advertisers pay to reach you.

The report runs entirely on your device — your raw export is never uploaded or shared. If you have an account, a report you run while signed in is saved to it automatically, and you can also save one yourself from a save prompt; either way we store the analyzed summary, never the raw export. See the Privacy Policy. On the opt2in.com website we also show brand offers matched to your data; clicking one takes you to the brand via an affiliate or referral link. Brand signup bonuses are paid by the brand directly into your account with them. Opt2In does not pay you for using the Service or for saving a report. There is one thing we do pay for, and it is optional and separate: taking part in paid research, which is running now and is governed by section 7. You can cash out in the app or on the website. Your money is sent by Tremendous or PayPal, outside the app.

•Your raw export never leaves your device. When a report is saved, we store only the analyzed summary it produced — never the file itself.

03Eligibility

  • You must be at least 18 years old.
  • Only upload exports that belong to you and that you have the right to download.
  • You must not be barred from using our services under applicable US law.
  • Information you give us (such as your email) must be accurate and yours.

04Acceptable use

The short list of don’ts.

Don’t:

  • Upload someone else’s export, or reverse-engineer our code to extract third-party data.
  • Use the site to harm, harass, defraud, or violate the rights of others.
  • Disrupt or overload our infrastructure (denial-of-service, abnormal scraping).
  • Circumvent security features, rate limits, or access controls.
  • Break any applicable US law, or use the site under a false identity.
  • Create multiple accounts or use aliases to game bonuses, credits, or payouts (“bounty farming”). One account per person.
  • Submit fake or self-dealing affiliate conversions.
  • Resell or commercialize the report output without written permission (personal use is fine).

Violations let us block your access, void unearned credits, and withhold pending payouts connected to the violation.

05Estimates, not advice

Why the dollar figures are illustrations, not promises.

Important. The dollar figures in your report (“extracted from you,” offer amounts) are estimates from public benchmarks — not audited figures, not a platform’s actual revenue from you, and not a prediction of earnings. Treat them as rough illustrations, not financial advice.

  • “Extracted from you” multiplies your engagement (e.g. liked posts) by a benchmark CPM; real per-user revenue varies and isn’t disclosed.
  • Offer amounts (a brand’s referral bonus or new-customer discount) are quoted from each brand’s published terms, which change without notice — confirm on the brand’s own site.
  • We are not an investment adviser, tax professional, or attorney; nothing here is financial, tax, or legal advice.

06Offers, bonuses & payouts

How the free tool makes money, and what you get, told straight.

We earn through affiliate marketing: when you click a branded offer and sign up, Opt2In may earn a commission from the brand. That commission is our revenue; your benefit is the brand’s own signup bonus or discount through the link. This keeps the report free.

You can cash out in the app or on the website. Your money is sent by Tremendous or PayPal, outside the app. The app and the website show the same balance, described below.

  • Links are disclosed. Each offer is a referral or affiliate link to the brand: you get the brand’s own new-customer bonus or discount, and Opt2In may earn a commission.
  • We follow FTC endorsement guidelines (16 C.F.R. Part 255).
  • Offers aren’t ranked by what pays us. They’re matched to your real interests and activity.
  • We’re not the merchant. Your relationship with Robinhood, SoFi, Coinbase, or any brand is with them; their terms, refunds, and support are theirs.
•Your balance is a bonus ledger, not a bank account — no interest, not a deposit, not insured. Cash out anytime, on the Opt2In website or in the iOS app, through Tremendous or PayPal; deleting your account with a balance forfeits it.

Your balance and cashing out

This part applies on the Opt2In website and in the iOS app alike: both show the same balance and the same Cash out.

Opt2In no longer pays a bonus for saving a report, and no new save bonuses are being credited. A balance earned under earlier terms is still yours: it stays in your account and you can cash it out exactly as described here. The credits paid research earns are added to this same balance and cash out through the same route (section 7).

  • Your balance is a bonus ledger, not a bank account — no interest, not a deposit, not insured.
  • Cashouts are fulfilled by Tremendous (gift card, PayPal, Venmo, bank transfer, and more), or, if you ask to be paid by PayPal instead, sent to your PayPal address once we have reviewed the request. Claim emails go to your payout email — keep it accurate.
  • Your balance comes only from Opt2In-paid credits — save bonuses already credited to you under earlier terms, and research credits (section 7). Never from offer commissions: an offer pays you nothing through us.
  • Anti-fraud holds. We may delay, reduce, or void credits and payouts we reasonably believe came from bounty farming or other fraudulent activity (section 4).
  • Deleting your account with a balance forfeits it — cash out first.
  • Taxes are yours. Bonuses may be taxable income to you.

07Paid research

Optional, paid, and running now. These are its terms.

Paid research is open. It opened on September 10, 2026. Places are limited by a panel cap and a budget, so joining can close at any time and nobody is owed a place. Joining requires an explicit consent: the sentence above the sign-in buttons, on the website and in the iOS app, which signing in accepts. These terms govern taking part from the moment you give it.

What taking part means

  • It is voluntary and it is not a job. Joining creates no employment, agency or partnership. You can leave at any time, from the app or from your account page, and leaving costs you nothing you have already earned.
  • You must be 18 or over (section 3), and joining asks you to confirm it.
  • One person, one account. Running several accounts to take part more than once is the conduct section 4 already forbids, and it is the main thing the checks below exist to catch.
  • Only your own export. A study counts a fresh export of your own Instagram data. Submitting someone else’s, or a file you altered, ends your participation.
  • Answer honestly. The point of the research is the difference between what you remember and what your export recorded, so a guess is a useful answer and a fabricated one is not. Sets that fail the built-in attention checks are held for review (below).
  • Places are limited. The panel has a cap and a budget. When either is reached, joining closes until we raise it, and nobody is owed a place.
  • We can end it. We may pause, change or close paid research at any time. Credits already earned are still paid.

What a week pays

  • A week’s study is worth $3.00 on the website: one study unit of $3.00, which is a verified fresh export and that week’s completed question set together, credited when the set is submitted. A week whose set is submitted on the website earns the study unit only, every week. A week whose set was submitted in the iOS app before October 9, 2026 (midnight Pacific time) was worth up to $5.00, in two units: the same study unit, and one bonus unit of $2.00, payable on every week after your first in which a study unit landed; in the app a first week is $3.00 and every later week $5.00, even after a missed week. We switched the app’s bonus off on October 9, 2026; from then on, a week whose set is submitted in the iOS app earns the study unit only, every week, the same as on the website. A bonus unit already credited stays credited.
  • On the website and in the iOS app alike, each ad you grade after your weekly export also pays $1, up to two ads a week, so a week is worth up to $5.00 on the website and up to $7.00 in the iOS app before the app’s bonus was switched off, and up to $5.00 there too since then. If you cannot see an ad you were asked about, you can swap in another, up to three a week; a swap pays nothing.
  • Each unit is credited on its own, when it lands, to the balance described in section 6. A unit that is not earned is not credited; a fresh export with no answers, or answers with no fresh export behind them, earns nothing that week; and there is no partial or discretionary top-up.
  • You are paid when you cash out, in the app or on the website, to the address you gave us. You choose the rail: Tremendous, which emails you the payment, or PayPal, which we send once we have reviewed the request (section 8). We are not a bank, the balance is not a deposit, it earns no interest and it is not insured.
  • Taxes are yours. Research pay may be taxable income to you, and where US law requires it we may have to collect tax information before paying above the reporting threshold.

Holds, and how a hold clears

A credit can be held rather than paid straight away when a week trips one of our integrity checks: several accounts saving from one network address, one Meta account appearing behind two Opt2In accounts, a question set answered faster than it could be read, an attention-check question answered wrongly, a set that claims brands your own export shows you were never served, or our research budget running out before your week landed. A held credit shows in the product as “Under review”. A person reviews it, and it is released when the check clears. Nothing is declined silently and nothing is auto-refused. Where a review shows the conduct in section 4, we may void the credit and end your participation, and section 4 already allows that for the account as a whole. A duplicate export is not a hold and never was: an export file we have already counted, or one that adds too few new days to be a fresh week, simply does not count that week. Nothing is credited, nothing is held, and there is nothing for anyone to review.

Your answers, and what we do with them

  • You keep ownership of your answers. You grant Opt2In a perpetual, irrevocable, worldwide, royalty-free license to use them in de-identified form for research, including in published results and in reports prepared for brands.
  • No brand ever receives your identity, your saved report or your profile. What a brand can be shown is a finding across many people, never a person, and the counts behind it are shown with it; it can include what you answered, including the text of a voice note, with every identifying detail removed first.
  • Deleting your account deletes your answers, your profile details and your weeks. A de-identified copy, a tombstone of counts, and any week we still owe you survive it; the Privacy Policy section 11 explains each, and a credited research week we have not yet paid is carried forward and still paid to you rather than forfeited.
  • Opt2In is not affiliated with or endorsed by any brand named in your report or in a study.

08Third-party services

The outside services in the stack, and whose terms govern them.

Opt2In links to or integrates third-party services, including Meta (Instagram), Anthropic (AI chat), Netlify (hosting and storage), SendGrid (email), Telegram (operator alerts), Tremendous (cashouts and research payments), PayPal (cashouts and research payments, if you ask for it), Google (optional sign-in, and city photos on the Locations tab), Apple (Sign in with Apple, and the optional Locations map), DuckDuckGo (brand icons), Kit (a past email list, no longer sent new addresses), and the affiliate networks and brands in the offer library. Your use of them is governed by their own terms and privacy policies. We’re not responsible for third-party outages, changes, data practices, or content (including Tremendous reward availability), and disclaim liability for their acts to the fullest extent permitted by law.

09Intellectual property

Everything on opt2in.com — content, code, design, copy, logos — is owned by OPT2IN LLC or our licensors and protected by US copyright, trademark, and trade-secret law.

  • You get a limited, non-exclusive, non-transferable, revocable license to use the Service for your own personal, non-commercial purposes.
  • Don’t copy, modify, reverse-engineer, scrape, or redistribute the Service without prior written permission.
  • You keep ownership of your own export and the report it produces — screenshot, share, or print it however you like.

10Disclaimers

To the fullest extent permitted by law:

  • The Service is provided “as is” and “as available,” with no warranties of any kind (merchantability, fitness for a particular purpose, non-infringement, or accuracy).
  • We don’t warrant it will be uninterrupted, secure, or error-free, or that the output (including dollar estimates) will be accurate or reliable.
  • We don’t warrant any result — specific savings, bonuses, payouts, or match quality.
  • You assume responsibility for how you use your export and any decisions based on the report.

11Limitation of liability

The ceiling on what we owe if something goes wrong.

To the fullest extent permitted by law:

  • No indirect damages — no incidental, special, consequential, exemplary, or punitive damages (lost profits, savings, data, or goodwill), even if we were advised they were possible.
  • Cap on direct damages. Our total liability for direct damages relating to these Terms or the Service is capped at one hundred US dollars ($100). Opt2In is free, so there is no purchase amount to calculate damages from.
  • These limits are an essential part of the bargain; the Service would not be provided without them.
  • Where a jurisdiction doesn’t allow these limits, they apply to the fullest extent permitted.

12Indemnification

You agree to defend, indemnify, and hold harmless OPT2IN LLC, its founders, employees, and affiliates from any claim, loss, liability, or cost (including reasonable attorneys’ fees) arising from: your use of the Service; your violation of these Terms; your violation of a third party’s rights (including intellectual property or privacy); or any export you upload that you do not have the right to use.

13Termination

How either side ends it, and what happens to your balance.

We may suspend or terminate your access at any time, with or without cause or notice, including if we believe you have violated these Terms; if we terminate without cause, we pay out any legitimately earned balance first. You can stop anytime: close the tab, or delete your account. On the website that is an email-confirmed flow that permanently removes your profile, saved reports, and activity after a 30-day window in which you can change your mind (cash out first; deleting with a balance forfeits it). In the iOS app, “Delete account” (Profile, then Help) removes them immediately and permanently, with the emailed 30-day flow offered as an alternative. Payout records and an anti-fraud ledger are kept as business records. Leaving paid research is separate and simpler: it stops the studies, keeps your account, and does not touch credits you have already earned (section 7).

Sections that by their nature should survive termination do — including Intellectual Property, Disclaimers, Limitation of Liability, Indemnification, Governing Law, and Miscellaneous.

14Changes

We may update these Terms. For a material change, we’ll update the “Last updated” date above and, for significant changes, give additional notice (a homepage banner or an email if you subscribed). Continuing to use the Service after changes take effect means you accept them.

15Governing law & disputes

Which state’s law applies, and how to raise a dispute first.

These Terms are governed by the laws of the State of Florida, USA, without regard to conflict-of-laws rules. The US federal and Florida state courts in Miami-Dade County have exclusive jurisdiction over any dispute, and you consent to personal jurisdiction and venue there.

Before filing a formal claim, email legal@opt2in.com with a description of the issue — we’ll try to resolve it informally within 30 days. Either party may still seek injunctive relief from a competent court to protect intellectual property or prevent imminent harm.

16Miscellaneous

  • Entire agreement. These Terms and the Privacy Policy are the whole agreement and supersede prior ones.
  • Severability. If a provision is unenforceable, the rest stay in effect.
  • No waiver. Not enforcing a right isn’t a waiver of it.
  • Assignment. You can’t assign these Terms without our consent; we may assign them in a merger, acquisition, or sale of assets.
  • Force majeure. We’re not liable for delays caused by events beyond our reasonable control.
  • Headings are for convenience only.
  • Relationship. Nothing here creates a partnership, joint venture, employment, or agency relationship.

17Contact