Your attention is a finite resource. You were born owning it. At some point, without your knowledge or consent, it was turned into inventory and sold. These rights exist to name what was taken — and to take it back.
Every person whose attention is sold on an advertising exchange has the right to know what that attention is worth. Not an approximation. Not a range. The actual CPM advertisers pay to reach you, the actual categories they've assigned you, the actual companies bidding on your eyes. This information exists. It is about you. You are entitled to it.
The average user is tracked by 70+ companies off-platform — across every website they visit, every app they open, every purchase they make. This surveillance is systematic, invisible, and profitable for everyone except the person being watched. You have the right to a complete, honest list of every entity that has purchased or received data about your behavior.
Under law, you can demand a complete copy of everything a platform holds about you — in a machine-readable format, delivered within 30 days. This right already exists. Most people have never used it. Opt2In is built on this right. Every report begins with a user exercising it.
The current architecture of the web presents a false binary: accept surveillance or lose access. This is not a natural law. It is a business model. Consent to be tracked is not the same as consent to be exploited without compensation. You have the right to participate in digital life without surrendering your attention as payment — or to surrender it consciously, on terms you set, in exchange for value you receive.
If advertisers pay $8–22 per thousand impressions to access your attention, Opt2In provides the alternative — completely free. We use your profile data to match you with brands that are already in your tracker list — on your terms, with your consent, at rates you can see.
The free services are not free. The price is your attention, your behavior, and your identity — repackaged and sold thousands of times a day without your awareness. You are not a customer. You are inventory. Naming this is the first act of owning it.
“We will never sell your data. We earn by brokering direct deals between you and the brands already paying to reach you — transparently, with your consent, cutting Meta out entirely. The moment we take money to look the other way, we have become the thing we are trying to replace.”
Opt2In does not create these rights. They already exist — written into law, published in every platform's own privacy policy, and largely ignored because they are buried. This page makes them visible and actionable. Every quote below is sourced directly from official platform legal documentation. Every link goes to their actual pages. We are a flashlight, not a lawyer.
| Right | Meta | Spotify | Amazon | X | Deadline | ||
|---|---|---|---|---|---|---|---|
| Download your data | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 30 days (GDPR) · 45 days (CCPA) |
| See who your data was shared with | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 30 days |
| Delete your data | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 30 days |
| Opt out of targeted ads | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Immediate |
| See your ad categories | ✓ | ✓ | ✓ | partial | ✓ | ✓ | In data export |
| Opt out of data sale/sharing | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | CCPA: 15 days to process |
| Correct inaccurate data | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 30 days |
Every quote below is from the platform's own official legal documentation. These are their words, their commitments, their URLs.
Under GDPR, platforms must respond within 30 days. Under CCPA, they have 45 days. If they don't, you have recourse: